Tuesday, December 27, 2011
I am not a plastic bag by Anya Hindmarch
In 2007 Hindmarch, in collaboration with the global social change movement We Are What We Do designed the global sell out Tote bag I’m Not A Plastic Bag, using her influence in a positive way to make it fashionable not to use plastic bags.The limited edition canvas totes sold for £5, launching in four limited edition colours around the world, and were selected byVanity Fair to be included in their "Oscars" goodie bags. 100,000 customers registered online to try to buy I’m Not A Plastic Bag, while 30 people in Beijing, China were treated in hospital after being caught in what was described as a scrum.
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